Coding with Fountain Pens

It’s important for any film to take advantage of the advertising potential that entertainment ‘news’ services offer. I’ve noticed a trend recently, which has probably been going on for some time, of movie after movie breaking increasingly specific box office ‘records’.

Spider-Man 3 has the biggest 3-day opening ever. Harry Potter and the Order of the Phoenix sets a record for biggest Wednesday opening ever. Hairspray has biggest opening for any musical on record. Superbad breaks a 12 year old record for movies opening after August 15th. And finally, The Simpsons: “scored the best opening ever for a non-CG animated movie … the best opening ever for an animated movie rated PG-13 or higher … and the best opening ever for a movie derived from a TV series”

I’m sure by next summer we’ll be reading about the biggest opening on the 14th of a month when it’s cloudy, biggest opening by a movie with a three-to-five word title, etc.