I was at Borders the other day, and it occurred to me that they could potentially increase their sales by offering more tie-in to features such as your shopping or wish list on Amazon. Amazon probably won’t let the average bookstore harvest data from their site, but Borders and Amazon already have some kind of relationship since ‘borders.com’ goes to Amazon, and I think they could figure this out.<\/p>\n
Imagine being able to type in your Amazon login at a Borders location, and having it print a list of books on your wish list or shopping list that are in the store, and where to find them? Or the ability to scan a physical book’s barcode to add it to your Amazon wishlist. Amazon is very successful as a book merchant, but sometimes there’s nothing like having a book in your hand to determine its qualities. It could be a two-way street as well, Amazon could get a commission for books sold in Borders after the shopper checked their Amazon shopping list.<\/p>\n
They could also tie your Amazon account to your Borders swipe card to make the whole process even easier.<\/p>\n","protected":false},"excerpt":{"rendered":"
I was at Borders the other day, and it occurred to me that they could potentially increase their sales by offering more tie-in to features such as your shopping or wish list on Amazon. Amazon probably won’t let the average bookstore harvest data from their site, but Borders and Amazon already have some kind of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"version-history":[{"count":0,"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/20\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ryanburns.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}